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The Luxury E-Commerce Wars Heat Up – The New York Times

On one side: Amazon. On the other: a new alliance of brands and platforms. Who will win?

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According to Mr. Cohen, the brand had received messages from customers asking why such expensive pieces were selling on Amazon.
Yet going it alone is also increasingly untenable. LVMH Moët Hennessy Louis Vuitton, the largest luxury group in the world, has publicly rejected the idea of working with Amazon, but even its proprietary solution the wholesale platform 24 Sèvres, created in 2017, with an exclusive arrangement with Dior and Céline has not gotten meaningful traction with consumers, and it…

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